Having spent last weekend at the WeRIndie music conference and festival in Knoxville Tennessee, I am loaded with great ideas for the indie musician. The first brilliant bit of marketing comes by way of Andrea Nardello. She created packaging for her CD that gets people talking about her and her music, drives traffic to her website, and encourages folks to watch a music video featuring her song, Let Love Decide, over and over again. Wow! How did she manage that? Her album is called My Aeroplane and her CD cover folds into a paper airplane. People are talking. On the cover, along with the song list and credits their is a note to go to her website for instructions on how to fold the cover into a paper airplane. People go to her website. On her website is a video with the directions for creating your paper airplane. I had to watch it four times to get it write. Is it any wonder that Let Love Decide is my favorite song on the album. Brilliant! Talk about being remarkable. Congratulations to Andrea and her team. What are you going to do today to be remarkable?
