Category Archives: Best Practices

The best marketing practices that I have encountered at shows.

Ground Hog’s Day Resolution

You are a month into your New Year’s resolution.  How’s that going for you.  The problem with New Year’s resolutions is that the only thing keeping that resolution alive is your resolve.  Here’s a list of everyone I know that … Continue reading

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Every Show Is The Most Important Show Of Your Career

I love the internet.  At 5:30 I saw a facebook post saying that David Wax Museum was playing at the Folk School of Chattanooga at 8:00.  Just in time to google an address, mapquest directions, fill up the tank, and … Continue reading

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Separate Yourself From The Musical Masses

The internet explosion is a two sided coin, opportunity and obscurity.  It is easier than ever to connect to music fans and harder than ever to grab and hold their attention. What are you doing to separate yourself from the … Continue reading

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Be Remarkable

Having spent last weekend at the WeRIndie music conference and festival in Knoxville Tennessee, I am loaded with great ideas for the indie musician.  The first brilliant bit of marketing comes by way of Andrea Nardello.  She created packaging for … Continue reading

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Instantaneous Cure For All Afflictions

D.B. Rielly came to the Blue Plate Special selling Love Potions and Snake Oil.  A funny songwriter or a comedian with a banjo, it’s hard to tell which. Click here to open the gallery.Powered by Cincopa wp content plugins solution … Continue reading

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When Does Life Begin?

A woman that I admire, Ariel Hyatt, recently turned 40 and was inspired to blog her thoughts about gratitude and passion and the power of music. Please go read it here. Really, it’s better than this post. I’ll wait. As … Continue reading

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Make Each Show An Event

You are not selling CDs, you are not selling tickets, you are selling an experience. The choices in music are myriad. You have to figure out how to stand out if you want to make a living in music today. … Continue reading

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To Cover Or Not? Plus a Marketing Idea

You write your own songs. You are proud of them. Your fans love them. Should you mix cover songs into your show? I love new original songs. I can get irritated if you cut one of my favorite songs from … Continue reading

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This Is How To Run A Kickstarter Campaign

Bess Rogers is in the middle of running the best Kickstarter campaign that I have seen. It starts with a great introductory video in which she integrates her talent and vision with her goal. Being a songwriter she wrote a … Continue reading

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You Don’t Want To Miss A Sale

Saturday, I watched E-S Guthrie tear through his set and make his first credit card sale, on his cell phone. He did this with a card reader from Square which allowed him to swipe credit cards on his phone. Very … Continue reading

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